Ford Maverick

The All New 2023 Maverick

DEFYING EXPECTATIONS

The innovator, the trendsetter, the Maverick. With a do-it-yourself customizable pickup bed, roomy interior and the latest technology,
it’s the only standard full hybrid pickup in Canada.

2023 Maverick
Practicality

Practicality

The Maverick gives you the best of both worlds: compact on the outside, but still big enough on the inside to seat five and store all your stuff. Standard full hybrid and impressive manoeuvrability make getting around the city just as easy as escaping from it.

Capability

Capability

Designed to seize the day, this Built Ford Tough® truck offers an exceptional, targeted estimated 5.9 L/100 km city fuel consumption,* 1,500-lb. standard max payload capacity.** 2,000-lb. base towing capacity, available 4,000-lb. max towing capacity,† 4.5-ft. bed, Multi-Position Tailgate and available smart storage solutions to support all your big projects. Plus, the Maverick lineup offers three capable, efficient and versatile trims so you can be sure to find the features that fit your lifestyle.

Technology

Technology

Stay in touch with a standard 8” Touchscreen, as well as standard Apple CarPlay® 111 and Android Auto™110 compatibility. Work from anywhere with a personal 4G LTE in-vehicle Wi-Fi hotspot trial124 powered by FordPass Connect™112, then blast your playlist everywhere with the available 8-Speaker B&O™94 Sound System.

MAVERICK LINEUP

Maverick-XL

2023 Maverick XL

Blaze a new path with the first-ever standard Full Hybrid Engine on a pickup. This value-packed model comes equipped with a 2.5L Hybrid Engine, a 4G LTE Wi-Fi hotspot trial124, 8” Touchscreen, FordPass Connect™112, LED Headlamps, two USB ports, Apple CarPlay®111 and Android Auto™110 compatibility as well as Rear Under-Seat Storage Bins.

Plus, it has E-DIY capability with two 12V wires in the bed. Hook-up LED lights, a mini-fridge or a small tv. It’s everything you need to energize your next adventure.

Maverick-XLT

2023 Maverick XLT

Find more places to pack the action. The versatile XLT model adds Cubby Storage in the bed, as well as 10 total Tie-Downs. With features like 17” Painted Aluminum Wheels, an upgraded Navy Pier and Medium Slate interior, a Power Locking Tailgate, and Wiper Activated Headlamps, you can ride in style to the next level of functionality and comfort.

Maverick-Lariat

2023 Maverick Lariat

Take the lead with the head of the Maverick lineup, the LARIAT. With 18” Machined Aluminum Wheels with Painted Pockets, Premium Grain Desert Brown ActiveX™ Seats and a Leather-Wrapped Steering Wheel, you’ll get noticed. The interior caters to your comfort with an Acoustics Windshield, Ambient Lighting, Dual-Zone Electronic Automatic Temperature Controls and a 6.5” Productivity Screen.

Plus, this truck knows you own it. Intelligent Access with Push-Button Start for seamless entry and ignition means you don’t even have to take the key fob out of your pocket.

2023 Maverick First edition

Maverick First edition

Why follow trends when you can set them? Be one of the few and only drivers of the limited release Maverick First Edition. You’ll get all the LARIAT Luxury and Ford Co-Pilot360™ features, a moonroof and an iconic appearance that’ll set you apart wherever you go.

The Maverick First Edition is available in three stunning colours —Carbonized Grey, Rapid Red* or Area 51.

PHOTO GALLERY

IMPRESSIVE POWERTRAIN

You need a vehicle that matches your energy. That’s why the 2023 Ford Maverick comes standard with a 2.5L Full Hybrid Engine and offers an available 2.0L EcoBoost® Engine. If it sounds like this truck is as bold as you are, that’s because it is. As the first standard full hybrid pickup in Canada, the Maverick was made to innovate.

Impressive-Powertrain

THE FIRST-EVER STANDARD FULL HYBRID PICKUP

The standard 2.5L Hybrid Engine is paired with a Continuously Variable Transmission (CVT) for seamless shifting which means with a targeted estimated 5.9 L/100 km city fuel consumption,* the Maverick fits your budget and your values.

AVAILABLE 2.0L ECOBOOST® ENGINE

If your ideal weekend includes escaping with a group of friends and a boat to a pristine lake, consider upgrading to the available 2.0L EcoBoost® Engine and opt for the available 4,000-lb. Trailer Tow Package. Standard with Intelligent All-Wheel Drive, the EcoBoost Engine packs a punch with 250 horsepower and 277 lb.-ft. of torque.11

FLEXBED™ — DESIGNED TO ADAPT

Plug In While You’re Out

The Maverick keeps you energized with two available 400-watt 110V outlets — one in the cab and one in the bed. Plug in your electric bike, power your cooler or charge your phone wherever you go. Plus, take advantage of the E-DIY capability with two 12V wires in the bed, and set up LED lights, a mini-fridge, or a small tv. Whatever you’re doing, the 2023 Ford Maverick gives you the power to do more.

Plug In While You’re Out
Multi-position Tailgate

Multi-position Tailgate

The Multi-Position Tailgate makes the Maverick adaptable. By adjusting the Tailgate Retention Cords, you can position the tailgate half-closed to haul longer materials or flat to use as a work surface.

Cargo Capability

The adjustable Maverick truck bed was designed to fit your needs with customizable storage solutions that come standard, including 6 Tie-Downs. The XLT and LARIAT step things up with 4 more Tie-Downs, as well as an available Locking Rail with Sliding Brackets for even more Tie-Down solutions.

Cargo Capability
Diy Bike Rack Capability

Diy Bike Rack Capability

Always ensure vehicle interior and exterior cargo are secured and do not block driver vision or vehicle illumination.

Diy Multi-divider Capability

Always ensure vehicle interior and exterior cargo are secured and do not block driver vision or vehicle illumination.

Diy Multi-divider Capability
Diy Single Divider Capability

Diy Single Divider Capability

Always ensure vehicle interior and exterior cargo are secured and do not block driver vision or vehicle illumination.

INTERIOR DESIGNED FOR YOUR WORLD

This pickup was built to fit you. With its spacious interior, smart storage options, sustainable seat fabric and flooring made from recycled clothing, the 2023 Ford® Maverick was made to match your values and your lifestyle.

Cockpit

With customizable features and technology at your command, you’ll realize the driver’s seat was meant for you. The LARIAT includes an 8-Way Power Driver’s Seat, and the well-equipped XL model comes with an 8” Touchscreen, as well as a 4.2” Productivity Screen, two 12V Powerpoints, Cloth Bucket Seats and lots of places to store your stuff. As you move up the Maverick lineup, you’ll find available amenities like ActiveX™ Desert Brown Bucket Seats, Ambient Lighting and a Leather-Wrapped Steering Wheel.

Cockpit
Seating For Five

Seating For Five

The Maverick has excellent manoeuverability, is a perfect fit for all five passengers and feels like an SUV. Thanks to its transformative unibody design with a lowered tunnel, there’s ample leg room for everyone — even the passenger in the middle seat.

Door-Pocket Storage

Drinks, phone, wallet, tablet and laptop — there’s a place for it all with Door-Pocket Storage and a massive Centre Console. If you have the thirst for adventure, quench it by reaching into the tailor-made spot on the Door Pocket — perfect for a 1.5L water bottle

Door-Pocket Storage
Standard Rear Under-Seat Storage

Standard Rear Under-Seat Storage

If you’re looking for a good place to stash your snacks, sports equipment and other gear, under the rear seat you’ll find extra storage. Plus, these seats have a clever cushion design to prevent phones from sliding underneath.

Sync® 3 With Apple Carplay® And Android Auto

Sync® 3 With Apple Carplay® And Android Auto™

Available SYNC® 390 adds convenience to your driving with an LCD Capacitive Touchscreen and easy-to-use interface. Discover the system’s quick reactions to your conversational commands and experience the smartphone-like touchscreen with impressive responsiveness. You’ll also find a sleek user-friendly interface to help you connect to and control your compatible smartphone via Apple CarPlay111 or Android Auto110. Available SYNC AppLink™93 lets you use your voice to control some of your favourite compatible mobile apps while driving.

Sound System By Bang & Olufsen

Available B&o™ Sound System By Bang & Olufsen

The available 8-Speaker B&O™94 Sound System by Bang & Olufsen delivers heart-pounding bass to bring you a powerful sonic experience. Available with the LARIAT model.

Sync Applink

Sync Applink™

Available SYNC AppLink93 allows you to voice-control some of your favourite compatible mobile apps. With available SYNC 390, the experience is truly smart. Not only can you launch and voice-control your favourite mobile apps, but you can also access them in the organized SYNC-enabled apps section, which automatically loads SYNC-enabled apps from your paired and connected smartphone. Simply swipe through your compatible apps on the capacitive touchscreen.

TECHNOLOGY THAT DRIVES CONFIDENCE

Available Driver-Assist Technology is designed to help you feel more confident on the road. Standard features include Auto High-Beam Headlamps, a Rear View Camera10 , and Pre-Collision Assist with Automatic Emergency Braking.

Technology-that-drive-confidence

Auto High-beam Headlamps

Dark roads and other low-visibility situations don’t have to catch you off-guard. Standard Auto High-Beam Headlamps10 can automatically switch on in poor lighting conditions and dim when they sense oncoming headlamps. You won’t have to worry about blinding other drivers, which means you can keep your hands on the wheel and your focus on the drive.

Pre-collision Assist With Automatic Emergency Braking

Standard Pre-Collision Assist with Automatic Emergency Braking118 scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path. If an impact becomes imminent and you don’t take corrective action, the brakes can apply automatically. But don’t worry — they’ll only activate if needed.

Rear View Camera

Between glancing in the rearview mirror and craning your neck, backing up can be a pain. The standard Rear View Camera10 makes it easier to see what’s behind your vehicle. Just make sure to keep the camera lens free of debris like snow or dust and you can reverse with confidence.

Blis® (Blind Spot Information System) With Cross-traffic Alert

How many times have you tensed up changing lanes on a busy highway? Available BLIS® (Blind Spot Information System) helps detect and alert you to vehicles in your blind spots, while Cross-Traffic Alert can detect traffic behind you when you’re slowly backing out of a parking spot or driveway.

Lane-keeping System

Maybe you’re caught up listening to your favourite podcast or need your morning latte, but you’ve wandered a little on the road. Luckily, the available Lane-Keeping System10 , 138 can help you stay in your lane. This smart feature scans your vehicle’s position between the lines in the road ahead and can alert you if you’re starting to drift. Having trouble staying between the lines? You’ll see a coffee cup icon letting you know it’s time to take a break.

Adaptive Cruise Control With Stop-and-go And Lane Centering

Few driving situations can feel as tedious as bumper-to-bumper traffic. Enter available Adaptive Cruise Control (ACC) with Stop-and-Go. ACC is next-level cruise control that can slow your vehicle if traffic ahead has stopped or slowed. When things clear, it’ll resume your set speed. The added Lane Centering feature even scans lane markings to help keep your vehicle centred between the lines.10 , 138 , 174

LET YOUR TRUCK DO THE HEAVY LIFTING

Everywhere you go, go confidently. The Maverick has Built Ford Tough® in its DNA and delivers available 4,000 lbs. of towing* and a standard max payload rating of 1,500 lbs. ** If you’re serious about the road less travelled, go for the available FX4 Off-Road Package and escape into nature with your friends.

Available 4k Tow Package

Available 4k Tow Package

This available Tow Package is for the leaders of the camper caravan. With a Class III available max 4,000-lb. tow rating,* this package also includes a Trailer Hitch Receiver with a 7-Pin Connector that is great for towing your jet skis or camper for a beautiful weekend away. Available with the 2.0L EcoBoost® Engine.

Max Payload

1,500 Lbs. Max Payload

With a standard payload rating of 1,500 lbs. on all Maverick trucks,* you can load up your groceries and landscaping equipment or try to make a move in one trip.

ORDER THE 2023 FORD MAVERICK

Available Driver-Assist Technology is designed to help you feel more confident on the road. Standard features include Auto High-Beam Headlamps, a Rear View Camera10 , and Pre-Collision Assist with Automatic Emergency Braking.

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